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Bruce Maples, Chairman, National Coalition of Associations of 7-Eleven Franchisees
“The reform will save each franchisee in the country almost 50% of the cost of a debit transaction, which ultimately will be passed on to the customer. . . . It is simply a fact that lower merchant costs will lead to lower consumer prices.” -
Mallory Duncan of the National Retail Federation
“Merchants are ready to pass lower swipe fees along to consumers in the form of discounts and other benefits as soon as reform goes into effect…” -
National Retail Federation press release
“Merchants are making a wide variety of plans to pass the savings along to customers who use debit cards, ranging from discounted prices to benefits and increased services such as free delivery at an appliance store…” -
Robert Donovan, Corporate VP & U.S. Assistant Treasurer, McDonald’s
“Secondly, to the extent that a merchant receives a benefit, I do believe that from a competitive standpoint, they will bring that through to the consumer.”