The Durbin amendment provided retailers with an $8 billion yearly windfall in 2011. Almost three years later and consumers have yet to see the savings that retailers promised.
We took to the streets to ask consumers like you if they have seen their debit discount. In the video below consumer’s voice their concern over the false promises retailers made to pass along their savings to consumers.
The consumers we spoke to weren’t the only ones not seeing their debit discount. A study conducted by Phoenix Marketing International shows that only 11% of consumers believed that retailers have or will reduce prices as a result of the Durbin amendment.